We’re thrilled to announce the winners of the 2025 Off Broadway Alliance Awards!

This year’s competitive awards are given in five categories – Best Musical, Best Play, Best Revival, Best Solo Performance, and Best Unique Theatrical Experience – and the winners will be honored with a ceremony on June 24th at Sardi’s.

As previously announced, this year’s awards will also posthumously induct William Finn, Morgan Jenness, and Linda Lavin into the Off Broadway Hall of Fame, and David Greenspan and Scott Morfee will receive Legend of Off-Broadway Awards for their long careers of outstanding work. New Yorker theatre critic Helen Shaw will receive the Friend of Off-Broadway Award.

And now – on to the winners!

Best Musical
WINNER — All the World’s a Stage
Drag the Musical
Forbidden Broadway
Music City
The Big Gay Jamboree

Best Play
WINNER — Becoming Eve
Here There Are Blueberries
Table 17
The Light and the Dark
The Welkin

Best Revival
Cats: The Jellicle Ball
Ceremonies in Dark Old Men
Ghosts
WINNER— Hold On to Me Darling
Orlando

Best Solo Performance
300 Paintings
Grandiloquent
Hold Me in the Water
WINNER — I’m Assuming You Know David Greenspan
Vanya

Best Unique Theatrical Experience
Ain’t Done Bad
Mama, I’m A Big Girl Now!
Mindplay
My First Ex-Husband
WINNER — Odd Man Out

Previously announced honorees:

Legend of Off Broadway
David Greenspan
Scott Morfee

Off Broadway Hall of Fame
William Finn
Morgan Jenness
Linda Lavin

Friend of Off Broadway
Helen Shaw

Congratulations to all of this year’s winners and nominees!

Or: How To Get Butts In Seats

Our three-part series of seminars exploring the topic “How to Produce Your Off Broadway Show” will conclude on Sunday, June 1st – our first two installments covered “Artistic and Financial Planning,” and “Finding a Venue and Assembling a Creative Team,” and the subject of our final installment is “Marketing and Promotion.”

This session will focus on developing and executing an effective marketing strategy to maximize audience reach and ticket sales. The seminar will include a panel discussion with established marketing, promotion, and publicity professionals followed by a question-and-answer period and a post-seminar networking hour with coffee and bagels.

Tickets are $5 and must be reserved in advance. Register at https://obaseminar3.eventbrite.com.

The Sunday Seminar panelists include:

Hugh Hysell, an innovator in theater marketing who has represented over 200 Broadway and Off Broadway productions.

Victoria “Vic” Cairl, founder and CEO of Table 7 Strategy- a Marketing and Sales Strategy firm for theater and live events. Table 7 provides marketing services and strategic planning for Ceremonies in Dark Old Men, All the Beauty in the World, Don Giovanni: A Rock Opera and My Son’s a Queer. Vic held senior positions at Disney Theatrical Group and Lincoln Center, and is the Marketing Director for BOOP! The Musical.

Joe Trentacosta of JT Public Relations has provided public relations services for hundreds of Broadway and Off Broadway productions, including Kowalski, Mama, I’m a Big Girl Now, The Life and Slimes of Marc Summers, Anthony Rapp’s Without You, and Tennessee Williams’s Night of the Iguana (starring Tim Daly, Daphne Rubin-Vega, and Lea DeLaria).

Jeffrey Schmelkin is the founder of JES Theatrical Marketing, which is focused on providing targeted marketing services for Off Broadway productions. Jeffrey is the in-house marketing director of the Theater Center, and a consultant specializing in strategic campaign development for Off Broadway productions.

The panel discussion will include insights and information on the following topics:

•    Branding & Messaging: Define unique selling points, craft a compelling pitch, and create a strong visual identity.
•    Website & Digital Presence: Build a user-friendly website with key show details, media, ticketing links, and SEO optimization.
•    Social Media Strategy: Utilize platforms like Instagram, TikTok, and Facebook with engaging content, countdowns, and influencer collaborations.
•    Advertising & Paid Promotions: Leverage social media ads, Google search marketing, and partnerships with local businesses.
•    Community Engagement & Word-of-Mouth: Use email marketing, street teams, audience participation incentives, and local outreach.
•    Tracking & Analytics: Monitor website traffic, ad performance, and ticket sales to optimize marketing strategies.
•    Engaging journalists, bloggers, and theater critics for potential press coverage.
•    Hosting press previews or inviting reviewers to opening night.
•    Partnering with ticketing platforms to streamline sales.
•    Keeping the audience engaged with behind-the-scenes content, updates, and special announcements.

We look forward to seeing you at the final installment of our 2025 Sunday Seminar series!